GET FOUND
Everywhere a homeowner looks.
- Your website
- The Google map pack
- Your ads
- The new AI answers
As you read this
This minute, a homeowner is looking for the work you do. And the call is going to your competitor.
She pulls up Google and types the job she wants done. Walk with her step by step and see where that job ends up.
Google
About 2,310,000 results (0.42 seconds)
Where you show up
Your listing is there. Her eyes never reach it.
Eight competitors are listed ahead of you, and you sit low on page one, past where anyone scrolls.
Google
- Apex Contractingapexcontracting.comNOT YOU
- Rapid Response Home Servicesrapidresponsehs.comNOT YOU
- BlueWave Buildersbluewavebuilders.comNOT YOU
- All Hours Repairallhoursrepair.comNOT YOU
- ProCraft Contractingprocraftco.comNOT YOU
- Cornerstone Home Proscornerstonehomepros.comNOT YOU
- Summit Renovationssummitreno.comNOT YOU
- Reliable Handyman Co.reliablehandyman.comNOT YOU
- Your Businessyourbusiness.comYOU
- Yelp: Top 10 Contractors Near Youyelp.comNOT YOU
Where it goes wrong
Four leaks sit between a homeowner's search and your schedule.
A slow phone makes it tempting to blame your marketing. Follow her steps instead. She searches. She calls. She sends in your form. She reads your estimate and sleeps on it. At all four of those points nobody is waiting to catch her, and that is where the jobs slip out.
THE FOUR LEAKS
"You don't have a marketing problem. You have a leak."
Before she ever calls
The call you never get.
It slips away before your phone rings, so you never find out there was a job.
Leak 1. The search you never showed up in.
9pm. Her water heater is leaking. She types 'plumber near me' and taps the first name on the map.
Not you.
8 out of 10 clicks go to the top three names on the map.
As soon as she calls
Nobody answers a phone from up on a roof.
You feel this leak more than any other. It hits while you're busy on the job.
Leak 2. The call that hit voicemail.
You're on a roof with both hands full. The phone rings twice and goes to voicemail. She's already dialing the next name.
After the first five minutes, the odds she books drop by about 80%.
Once she gets in touch
She reached out for help. The callback never came.
This leak wastes the money you already paid to get her here.
Leak 3. The lead nobody called back.
She filled out your form Tuesday morning. You saw it Thursday night. She hired someone Wednesday.
58% of leads never get a callback. Ever.
Once the estimate is sent
Nobody followed up on the estimate.
You walked the job and wrote up the quote. Then it sits on her kitchen table and goes quiet.
Leak 4. The estimate that went quiet.
He said 'let me talk to my wife.' Nobody ever followed up. He forgot your name by Friday.
Most jobs take five or more follow-ups. Almost nobody makes it past the first.
What's really wrong
Your work is fine. The gap is the problem.
Think of a single pipe running from her search to your calendar. Some of it trickles out at each leak, and no one is keeping an eye on those points.
You're not losing jobs because your work is bad. You're losing them in the gap between a homeowner needing you and a job landing on your calendar.
How to fix it
A single fix that covers all four leaks.
Rebuild the website and one leak is patched. Hire an answering service and a second one is. Her whole path needs covering in one go.
All four, caught.
The Service-Booking Engine: one machine that answers, follows up, and books while you work.
Get on a call and we'll spot the leak that costs you the most.
Free Revenue Gap AnalysisThe core idea
Put somebody on every moment, and start a clock.
Start by listing each moment a homeowner can go through with your company:
- Searching
- Calling
- Waiting for a callback
- Weighing up the price
- Booked
- Job done
Then make sure each one has somebody looking after it, and set a cap on how long she sits there. Marketers have a name for this: a customer journey map.
With it all on paper, a machine can take over the repeating moments and keep count of each one. Anything that needs you stays with you.
Inside the engine
One circle that covers her whole path.
Meet the Service-Booking Engine. It lays out her whole path in seven stages, from the moment she starts searching until the work is done. One half, Get Found, puts you where she can see you. At the point where the halves join, every call is answered. The other half, Catch the Job, books the work onto your calendar, and the circle starts again.
THE SERVICE-BOOKING ENGINE
Found first. Answered in thirty seconds. Booked while you’re on the job.
GET FOUND
CATCH THE JOB
Every job you finish makes the next one cheaper.
Reviews climb, rankings climb, cost per job falls.
Fixing the first leak
It begins the second she starts looking.
Stages one to three are aimed at her search, in every spot she might look.
GET FOUND
8 out of 10 clicks go to the top three names on the map.
- 1
They go looking.
A search, a map, a question typed into a phone.
- Your market, mapped
- Competitor teardown
- 2
You look like the real one.
Licensed, reviewed, local. The company a homeowner trusts before the truck arrives.
- New website, live in 7 days
- Google map-pack listing
- Ranking on Google
- Showing up in AI answers
- 3
You’re everywhere they look.
Google, the map, the ads, the new AI answers.
- Google ads, set up and managed
- Weekly local social posts
Back to her search
The same search. Now see what we change.
Those three stages are working toward this picture: your name rising past the listings that sat above it.
Google
- Your BusinessYOU
- Apex ContractingNOT YOU
- Rapid Response Home ServicesNOT YOU
- BlueWave BuildersNOT YOU
- All Hours RepairNOT YOU
- ProCraft ContractingNOT YOU
- Cornerstone Home ProsNOT YOU
- Summit RenovationsNOT YOU
- Reliable Handyman Co.NOT YOU
- Yelp: Top 10 Contractors Near YouNOT YOU
What shows up for her
Your listing on Google lights up, and the Call button is right there.
Before, your listing looks grey and it's easy to skip. After, she sees who you are, what your customers say and a Call button, all up front. The rating and the review counts are only examples.
Before
EXAMPLE
Your Business
After
EXAMPLE
Your Business
When she presses Call
Getting the phone to ring is only half of it.
Think back to the missed call and the unanswered form. A phone nobody picks up, or a callback that comes too late, sends her somewhere else. Everything it took to get her this far goes with her.
Stage 4 Nobody answers.
- 58% of leads never get a callback. Ever.
- After the first five minutes, the odds she books drop by about 80%.
Fixing the second leak
Even with you on a roof, the call gets picked up.
This is where the two halves join. A receptionist that never sleeps handles your calls, the ones you missed and the questions left on your website, talks the way your trade talks, and books the job while you're busy working.
- Phones answered 24/7
- Website chat that answers and books
- Know where every call came from
- Missed call? Instant text-back
4
Someone answers. Every time.
2pm Tuesday or 11pm Saturday. Thirty seconds. Asked the right questions and booked while your hands are full.
GET FOUND
CATCH THE JOB
Fixing the third and fourth leaks
From a maybe to a booked job.
Her form gets a reply. The estimate that went quiet gets a follow-up, and another after that, until she books or tells you no.
CATCH THE JOB
The half nobody sells you.
- 5
Nobody gets dropped.
The maybe-callers get a text, a call, a reminder, until they book or say no.
- Every form and text answered in 60 seconds
- Follow-up until they book or say no
- Win back old customers and dead leads
- 6
The job lands on the calendar.
Confirmed time, address, reminders sent. Financing or the insurance claim handled where it applies.
- Booked, confirmed, reminded
- Every lead, call and job in one place
- Financing at the kitchen table
- Insurance claims handled fast
- Memberships and service plans
- 7
You show up and do the work.
The part only you can do. The only part left.
- Reviews on autopilot
- Closing scripts for your techs
Get on a call and we'll spot the leak that costs you the most.
Free Revenue Gap AnalysisOne brain, every stage
It keeps track of every homeowner for you.
Each stage feeds the same brain: every homeowner, every call, every conversation. When she rings again, whoever answers, you or the receptionist, already knows who she is. And because each step is kept on record, the engine goes over it and learns, month after month.
One brain behind everything.
It remembers every customer, every call, every conversation.
She typed about her water heater at 11pm. When she calls at midnight, it already knows.
- One screen: jobs and cost per job
- Plain-English monthly report
- The engine learns every month
Every part, listed
Want the detail? Here's every piece by stage.
Open any stage to see what runs it. Each piece does one job.
STAGE 1They go looking.
- Your market, mapped
Every competitor, every search homeowners run, and every gap in your area, mapped before a dollar is spent.
- Competitor teardown
The top five companies in your market: their ads, their reviews, their response times, and exactly where to beat them.
STAGE 2You look like the real one.
- New website, live in 7 days
Built from the ground up, fast on phones, one tap to call, your license and reviews front and center. Yours to keep.
- Google map-pack listing
Your Google Business Profile built to rank in the three names that get 8 of 10 clicks.
- Ranking on Google
The monthly work that climbs your name up the page for your trade and your city.
- Showing up in AI answers
When a homeowner asks ChatGPT for the best emergency company in town, it says your name.
STAGE 3You’re everywhere they look.
- Google ads, set up and managed
Local Service Ads and search ads that pay for calls, not clicks. The spend stays in your own account.
- Weekly local social posts
Posts written for you and pushed to the local groups where homeowners actually ask for recommendations.
STAGE 4Someone answers. Every time.
- Phones answered 24/7
Every call your crew misses gets answered, qualified, and booked to the calendar. Nights, weekends, holidays.
- Website chat that answers and books
Visitors ask questions at 11pm and get answers and a booked slot, not a contact form.
- Know where every call came from
Tracking numbers on every channel, so you know exactly where every call came from.
- Missed call? Instant text-back
Fifteen seconds after a missed call, they get a text and a callback. Four to six out of ten come back.
STAGE 5Nobody gets dropped.
- Every form and text answered in 60 seconds
Every form, text, and message gets a response inside a minute, then follow-up until they book or opt out.
- Follow-up until they book or say no
Seven touches across text, email, and phone, on autopilot, with a human stepping in when someone is ready.
- Win back old customers and dead leads
A campaign across your whole list of past customers and dead leads. Jobs you already paid for once.
STAGE 6The job lands on the calendar.
- Booked, confirmed, reminded
A confirmed slot in under 90 seconds, reminders sent, no-shows chased.
- Every lead, call and job in one place
One screen with every lead, every call, and every job status. Set up and run for you.
- Financing at the kitchen table
Financing wired into the booking, so the big job closes on the spot instead of stalling on price.
- Insurance claims handled fast
The intake and adjuster paperwork that gets you on-site first and keeps the whole claim.
- Memberships and service plans
Enrollment, billing, and renewals for your maintenance plans, sold at the point of booking.
STAGE 7You show up and do the work.
- Reviews on autopilot
Every finished job gets a review ask with a direct Google link. Three to four times the reviews inside 60 days.
- Closing scripts for your techs
Field-tested lines for the price shopper, the financing talk, and the same-day close.
THE HUBOne brain behind everything.
- One screen: jobs and cost per job
Jobs booked, where they came from, what each one cost. No vanity numbers.
- Plain-English monthly report
What we did, what it produced, what comes next. In your language.
- The engine learns every month
What closes, what cancels, and what refers feeds back into the targeting and the scripts. It gets better on its own.
Installed once. Yours for life. One company per trade, per metro.
After the work
Her path doesn't stop when the job is finished.
The engine takes her from that first search all the way to the finished job. Once the truck drives off, her path goes on: the tech who shows up, the bill she pays, her next visit, and what she tells the people next door. Lose touch, and by spring she has forgotten your name. Handled well, one job turns into a customer who tells the neighbors.
- GET FOUND
- Someone answers.
- GET BOOKED
- The job hits the schedule.
- GET IT DONE
- A job becomes a customer.
- GET CHOSEN AGAIN
- They tell their neighbors.Her five stars become your next call.
Part one
All you've seen up to now is installed first.
First of the two halves is the Service-Booking Engine. It puts you in the places she searches, then makes her call a booked job on your calendar.
THE SERVICE-BOOKING ENGINE · installed first
Someone answers.
GET BOOKED
Answered, followed up, on the calendar.
- Phones answered 24/7
- Follow-up until they book or say no
- Booked, confirmed, reminded
- Financing and insurance handled
Part two, as you expand
Add the second half once you're ready for it.
It takes care of the rest of her path: the right tech shows up already knowing the details, the invoice gets paid right there, and one finished job becomes a customer.
THE REST OF THE MACHINE · added as you grow
GET IT DONE
The crew runs on rails.
- The right tech, the right job, the right time
- Job details in every tech's pocket
- Photos and updates as the work happens
- Invoice sent, paid on the spot
A job becomes a customer.
GET CHOSEN AGAIN
One job becomes a customer for life.
- The review ask, every finished job
- Maintenance plans that renew themselves
- Old customers, won back
- Neighbors who ask for you by name
Everything connected
Both halves of the machine share one brain.
Right now, where does each customer live in your business? Perhaps in your head, on a notepad, or in a text thread. In this machine, both halves feed the brain you saw earlier, from the first search to her next call.
One brain.
One place.
It remembers every customer,
every call, every job.
Where this leaves you
Doing the work, not chasing the phone.
Now every moment on her path has someone looking after it. The repeating ones are run by the machine, and each one is counted: the calls answered, the jobs booked, the crew scheduled, the review requested. The moments that need you stay yours.
THE SELF-RUNNING SERVICE BUSINESS
“The work just comes in.”
You built this business to fix things, not to chase phone calls.
This is what it looks like when the machine chases and you build.
Get on a call and we'll spot the leak that costs you the most.
Free Revenue Gap AnalysisHow the rollout goes
Sign on Monday. Fourteen days later, your phone gets answered.
First, the full road in one view.
THE FOURTEEN DAYS
Signed Monday. Live in fourteen. You barely lift a finger.
Fourteen days, kickoff to live.
- THE KICKOFFWEEK 0
- THE BUILDWEEK 1
- THE TESTINGWEEK 2
- GO LIVEDAY 14
- THE PROOF WINDOW60 DAYS FROM GO-LIVE
What we need from you
We do the long list. You get the short one.
OUR PART
- Collecting your details
- Your new website
- The phone answering
- The competitor teardown
- Your Google listing and ads
- Test calls
- Missed-call text-back
- Phones switched on
- Website live, ads on
- Calendar filling
- Check-ins with you
YOUR PART
- THE KICKOFFOne hour at kickoff, telling us about your business.
- THE TESTINGA yes or a no on how the words and the site look.
- THE PROOF WINDOWFifteen minutes a week. You've waited longer at the parts counter.
That's it. That's the whole list.
Weeks 0 and 1
Tell us how your business works. We handle the build.
THE KICKOFF
WEEK 0
- We collect the details: your services, your area, your prices, your calendar.
YOUR PARTOne hour at kickoff, telling us about your business.
THE BUILD
WEEK 1
- Your new website, built from the ground up. Live in seven days.
- The phone answering, written in your trade's voice.
- The competitor teardown: who's beating you, and where.
- Your Google listing and your ads, built.
Week 2
We test it before a single homeowner hears it.
THE TESTING
WEEK 2
- Fifty-plus test calls before a single homeowner hears it.
- Missed-call text-back, wired and tested.
YOUR PARTA yes or a no on how the words and the site look.
Day 14
This is when it turns on.
That call that rang out to voicemail while you were on a roof? Starting at go-live, it gets picked up.
DAY 14. LIVE.
- The phones answer from here on. Nights, weekends, holidays.
- Website live. Ads on. Every call tracked.
Counting it all
We start counting on your go-live day.
Read the numbers on this card as an example, not a promise. The real part is the counting itself: each call is logged with where it came from.
SINCE YOUR ENGINE WENT LIVE
EXAMPLE- Revenue+$12,000/mo
- New calls+72/mo
- Booked jobs+27/mo
- 5-star reviews+50
Your proof window
After go-live, we're still with you.
THE PROOF WINDOW
60 DAYS FROM GO-LIVE
- Your calendar starts filling.
- A fifteen-minute check-in, every week.
YOUR PARTFifteen minutes a week. You've waited longer at the parts counter.
60 days from go-live. The proof, in writing.
See how it fits your business
Let's track down the leak costing you most.
On a call, we'll lay all of this over your trade and the area you serve: the leak that costs you the most, how your first fourteen days would go, and where your first booked jobs would come from.